Can engage colleagues from sales or account Country Email List management. Motivate them to mention the topic and introduce you during the next customer meeting or visit. 2. Grab your chance and go for text, photos and video In my experience, you only Country Email List get the chance to visit a customer once for a customer case, so make the most of that moment and create multiple forms of content. If the meeting takes place live, I prefer to visit with a colleague Country Email List who can take photos and/or video. And a tip: if possible, also offer to take some company photos for the customer to use. This is often greatly appreciated and makes it just that little bit easier for the customer to cooperate.
If the interview takes place online, you can only Country Email List ask the customer a) for footage b) make a new appointment to shoot footage yourself. It depends on your goal whether you can handle option a or whether you have to be patient. 3. Prepare the Country Email List customer Before your appointment, make sure that the customer knows what the intention is and what you Country Email List are looking for. For example, do you want to know certain figures to be able to properly outline the before and after situation? The customer must know this in advance in order to have them Country Email List ready during your arrival. In addition, it is important that the customer knows what to expect. Who are you coming with? How long does the conversation last? What happens to the content.
What kind of photos are taken? Etcetera. Make sure the Country Email List customer is well briefed. 4. Agreements about the use of the content Make agreements about the use of the customer case. If you are not transparent about this, customers sometimes Country Email List become nervous. Sometimes a simple 'you get to read and see everything before we publish' is enough. But if it concerns more sensitive information, you can use a disclaimer, for example. You want to avoid a discussion at a later stage about which material you can use and where. This is at the Country Email List expense of the customer relationship. People drink coffee during an interview to write a customer case The interview.